The Unconventional Guide to Art + Money, by Zoë Westhof and Chris Guillebeau, was written to “help you sell more of your art without selling out.” It’s about how the internet has opened up a world of opportunities for artists.
“Here’s a shocking idea: artists are not destined to be poor.”
I know that placing art and money in the same sentence can be a little traumatic for some. But if you are an artist, you need to know that you have options – to show your work, to build a following, and to make money. In general, your options are to either find professional representation like galleries or agents to display and promote your work, or to take matters into your own hands and control it yourself. This is where The Unconventional Guide to Art + Money comes in.
Mixing art and money
Selling and marketing can be a big obstacle for many artists. Somehow it just doesn’t jive with the creative and emotional world of art. But as Zoë and Chris explain in the Anti-Marketing Approach section, marketing on the internet is nothing like marketing in the offline world. Internet marketing is about building relationships and community.
The guide is full of other helpful information, ideas, and options as well. Things like working out a strategy, goal planning, attracting traffic to your site, price points, getting your message across, and more. All written with a creative business in mind and reinforced with interviews and comments from artists in business.
“If you’re an artist, you can actually make money from your art, feel good about it, and build up a following to support your independent career.”
One of my favourite sections involves creating a foundation for your art career by using a very unique long-term action plan. This is totally designed for creative people and will appeal to your right brain as your left brain works out the details.
Art + Money and one of Chris Guillebeau’s other eBooks, The Unconventional Guide to Working for Yourself, have helped me begin to carve out my place in this online world.
If you are looking for ways to run your own creative business, you will find valuable information here with a rarely found understanding of an artist’s needs.
p.s. You can check out this and the other guides at the Unconventional Guides website.
Chris Guillebeau is a writer, world traveler, entrepreneur, and lifelong learner. He blogs at The Art of Non-conformity and his mission is to help people live unconventional lives, make their own choices, and change the world.
Zoë Westhof is an independent writer working with other writers, nonprofit and educational organizations, and media. She blogs at Essential Prose and is currently living in Thailand, where she focuses on expanding perspectives and enabling change through writing and traveling.
(The above biographical information was taken from the About pages on their respective sites.)
Please note that the links to the guide are affiliate links. I purchased this eBook a few months ago and am recommending it because I found it very helpful. The authors did not give me the eBook or request that I write about it. I did set up an affiliate link later though, so if you purchase the guide through one of my links, I will get a commission. This has no affect on what you would pay for the guide. (Affiliate Link Policy)